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How we work

From story to experience.

Every MMY Reality project begins with the story. We work with clients and communities to understand the purpose, audience, context and emotional truth behind the project.

Seven steps

Our process, step by step.

We provide creative and technical support from the first idea through to final delivery. Every project is different, but the discipline is always the same.

  1. Step 01 — Discovery

    Understanding the story before we begin building it.

    We begin by understanding the project's purpose, audience, setting, story and desired impact. This involves deep listening, open conversation and honest questions. We earn the right to tell the story before we begin building it.

    Community discovery session
  2. Step 02 — Research

    Gathering the material that gives the project depth.

    We gather the material that gives the project authenticity. We move slowly here — because the story depends on it. Research may include any combination of the following:

    • Archive and document review
    • On-location field visits
    • Oral history interviews
    • Cultural context and sensitivity review
    • Community and stakeholder consultation
  3. Step 03 — Creative Development

    Shaping the story into an immersive format.

    We shape the story into an immersive format. Form follows meaning — always. This phase produces the creative blueprint for everything that follows.

    • Script and narrative development
    • Interview structure and testimony shaping
    • Dramatic reconstruction design
    • Spatial audio storytelling plan
    • Visual language and mood development
  4. Step 04 — Production

    Filming, directing and building the experience.

    We film, record, direct and produce content using the appropriate creative and technical approach for each project. Our production work spans 360° video capture, volumetric recording, dramatic reconstruction, oral testimony, drone and spatial audio.

    On-location production shoot
  5. Step 05 — Post-Production

    Editing until the story is clear, powerful and ready.

    We edit and prepare the experience for VR or immersive delivery, ensuring the story is clear, emotionally engaging and technically reliable.

    • VR editing and spatial composition
    • Bilingual EN / CY master delivery
    • BSL and subtitled track preparation
    • Spatial audio mix and mastering
    • Quality assurance across target devices
  6. Step 06 — Installation

    Getting the experience into the room and onto the headsets.

    For institutional clients we install the finished experience onto VR headsets and test the full user journey. We provide staff guidance and ensure audiences can encounter the story without technical friction.

    VR headset installation and audience guidance
  7. Step 07 — Support

    Staying with the work as long as the story is being told.

    We provide remote troubleshooting, maintenance and on-site technical support where required. We stay with the work — measuring impact and iterating in the field. The experience is never finished until the story has been properly heard.

    • Remote troubleshooting
    • Headset and software maintenance
    • On-site technical support visits
    • Impact measurement support
    • Content updates and version releases

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MMY RealityMMY Reality

Immersive
storytelling

info@mmyreality.com

Cardiff · Caerdydd

(a.) Contact

info@mmyreality.com

Cardiff · Caerdydd

51.4816° N, 3.1791° W

(b.) Legal

© 2026 MMY Reality Ltd · Registered in Wales · 11873204

(c.) Cymraeg

Cymraeg ar gais · Welsh available on request